Renowned Glasgow product innovation company 4c, appointed DB Advertising to refresh its idently. The solution is simple, iconic, versatile and robust with its inspiration rooted in classic Swiss design.

A new bold, more confident colour palette was developed for the
new identity alongside
a modern typographic approach which is demonstrated in the company's new aspirational strapline.

The branding has been rolled out across company stationery items, brochures and an online presence with new, ‘informal’ photography commissioned to reflect 4c’s proactive approach and engaging personality.